Events

Takeaways from data-driven client journey discussion

In today's data-driven world, asset managers face a challenge: How to effectively use data to define the client journey and engage at the right moments to impact buying decisions. To shed some light on this issue, we hosted a virtual panel with industry experts Rob Kenyon, Josh Stauffer, Michael Winnick, and Kevin Rosenfeld.

New year, new growth opportunities

Whether you’re a fan of new year’s resolutions or not, the beginning of the year brings a certain energy and pursuit for personal and professional growth. Many of us are thinking about how we want to grow. From continuing education, gaining a certification, fulfilling a license requirement, finding balance and happiness with work/life integration, or enhancing skill sets and teams to tackle specific goals and challenges. To help you map out your personal and professional growth plan for 2022, we wanted to share some recommendations that we sourced from SalesPagers!

Growth and Retention Takeaways from The SME Forum

Past purchases, current assets, advisor team profiles, wholesaler activity, market intelligence, and digital engagement are all data points that contribute to a holistic view of an advisor and can indicate purchase and redemption intent. While asset managers are incorporating some of these signals into their distribution strategy, many aren’t effectively leveraging a full continuum of data. How can asset managers utilize past, present, and future data to enhance their growth and retention strategies?

Asset Manager Marketing: Pandemic lessons inform future strategies

Think about where we were in March of 2020. At that time, there was a lot of uncertainty about what the next nine months would look like. Many questions and many changes were to come. Based on a recent survey of and Roundtable with our asset manager clients, we may be looking at another 9-12 months where we face similar marketing conditions. What learned lessons can we apply to make the next twelve months more valuable than the last?

Best practices for managing internal sales teams during COVID-19

Managing internal sales teams during the pandemic has presented unique challenges as well as opportunities to experiment with new sales and management strategies. SalesPage held a virtual roundtable with over 30 participants, primarily Internal desk managers representing over 20 different SalesPage and SalesStation clients, to share ideas, challenges, and strategies on managing in a COVID-19 world. Let’s review some of the key themes and highlights captured during the discussion.

Asset Managers Using Moneyball Lessons to Grow

In Moneyball, the Oakland Athletics changed the way they scouted and valued players. Through the use of data, they were able to redefine the game and compete with the Yankees and Red Sox, who had budgets that were many times larger. Just as major league baseball executives and scouts had to change the way they think about the game, so too will wholesalers and sales management about asset management distribution. Those who adapt quickly will put themselves in a position to compete and win within an increasingly complex and competitive market.

Socially Responsible Investing: Segment to Pursue Advisors Who Care

Socially Responsible Investing represents trillions of dollars invested globally, with most of that growth happening in just the past few years. For a long time, I think this market was brushed off as one dominated by fringe investors, or one in which investment performance was poor. It was refreshing to learn from evidence presented by the panel that these long-held beliefs are not the reality. Performance has largely been in line with the market over the long term. Most investors, especially those from younger generations, want their investments to reflect their own values. They want to make a positive impact with their investment decisions and think that they can do so without sacrificing returns. They just don’t know how…

Rep Scoring: How Do You Rank?

What goes into a rep score? How do you use it? How are firms measuring its impact? You may have been asking yourself one or all of these questions if, like me, you were sitting in the audience during the "Rep Scoring: Running from 0 to 100" session at MFEA’s Digital Council meeting last week.

How Are You Handling the RIA Channel?

Last week, I had the opportunity to attend the CRM Forum, a meeting put on by On Course Advisors. It was a great opportunity to learn from and engage with our clients and other industry-leading firms and partners. The cool thing about this forum is that it’s similar to the SalesPage Client Community in the sense that it focuses on industry-specific challenges, and participants collaborate on how to solve them. One of the leading topics at this forum was how firms manage the RIA (Registered Investment Advisor) channel. As our industry changes and the RIA space continues to grow, we feel that it is imperative to work with our clients to provide the tools required to effectively target RIAs.